Business Modeling Using Virtual Reality
State University Vis Lab which allows developers to outsource
virtual-reality work without having to buy the technology themselves.
Companies pay $1,000 a day to use the lab and its high-powered computers.
Those who have used the lab are impressed. The following are typical
uses of such VisLab Research
facilities around the world.
A Houston energy company fed seismic data into the center’s
computers and using virtual reality, sank virtual probes through
the virtual crust looking for salt domes that may hold oil deposits.
The potential for millions of dollars in drilling costs and time
to commercial production is obvious.
A civil engineering company used the labs virtual reality capability
to lay out the floor plans of new factories for maximum efficiency
An agricultural machinery manufacturer used VR to design tractors,
mechanical cotton pickers and other farm equipment. Being able to
test drive products before being built is a huge benefit for Farm
equipment maker Deere & Co.
“These experiences help identify design problems with products
or work environments that traditionally might not have been noticed
until prototypes were built,” company spokesman Ken Golden
said. “Our vision in VR is to have only one physical build
of our products before we move into production.”
Mechanical simulation is also being used to predict the crashworthiness
of new car design — is a $1.5 billion business a growing at
10 percent to 12 percent a year [ Gartner]
In all of these instances, using virtual reality is less expensive
and quicker than building and testing complex prototypes.
For more information on that latest happenings at Wright
State University Vis Lab
ALSO SEE: Directory
of Global VisLab Research Centers
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