Augmented Business Intelligence
A key business intelligence challenge is how to collect, aggregate
and define business intelligence models, and present complex data
in a simple end user interface.
Business intelligence tools enhanced by the visual power of virtuality
provide a powerful combination to achieve this goal. This is commonly
called 'Augmented Business Intelligence.
Virtuality, in it's many forms or degrees, is purely an interface
with which to access the data and present it in a way that is more
meaningful to the user. More on
Using 3D virtual elements, a far greater degree of meaning can
be quickly attributed to a dataset, through viewing its relationship
to elements in the two other dimensions. More
on 3D Virtual Reality
One simple 2D example of using virtual elements in business intelligence
is demonstrated in this video [2:00]
Video - Business Intelligence on Virtual Earth
This is a demonstration of using Virtual Earth as a background
for a business intelligence application in the mortgage industry.
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